A 30-second advertising spot during the Super Bowl can cost as much as $5 million -- and that's not counting the production value of the ad itself!
Many automakers find this to be money well-spent, however. For decades, advertisers have put their best foot forward during this sporting event, making funny, moving, bizarre, and unusually high production value commercials to draw the gaze of football fans.
Advertising became so good during the Super Bowl, it turned into an event in and of itself. Many people today claim to watch the Super Bowl, not for the sport, but for the commercials and the half-time show.
Hyundai has already released several of its four Super Bowl ads on YouTube, including "First Date," in which comedian Kevin Hart pesters his daughter's boyfriend using a new Car Finder feature on the Genesis.
FCA, the umbrella of the Chrysler, RAM, Dodge, Jeep, and FIAT brands, on the other hand prefers to keep their Super Bowl ads a secret until the big game.
Which brands are you looking forward to seeing during the game this Sunday? If a new ad has you feeling inspired, AutoCenters St. Charles would love to get you behind the wheel of one of our diverse brands of pre-owned vehicles.